Jonas Reyes vs. Diane Kowalski. Five phases, emotional arc, branching paths, pain points eliminated, screen flow diagram. Editorial magazine spread.

Hero, problem statement, product preview, features, social proof. The front door.

The core product. Timeline, milestones, dependencies, budget, activity feed. One source of truth.

Mobile-first, one screen, plain language. What you need to know today. Designed for Jonas.

Same content, zero decoration. Tests whether the information architecture works naked.

Terminal-style project status. Monospace data, black borders, no design.

SMS-style daily note. Readable in 15 seconds. Pure structure.

$509B market, competitive gap analysis, business model, go-to-market. The investor narrative.

72 functional requirements, 4 personas, data model, integrations, MVP scope. The engineering blueprint.

3-year plan across 6 phases. Denver launch to national platform. Swimlanes, milestones, investment requirements.