78%
of homeowners go over budget on renovation projects
41%
experience significant delays — weeks to months lost
#2
most-complained-about industry in America, year after year

Homeowners spend months handing over their most valuable asset to someone they met twice. Contractors manage five jobs at once with no shared record. Both sides are flying blind — and the relationship breaks down before the drywall goes up.

I drove by my own house at night to see if anyone was working

The Product

Screens

Three high-fidelity flows show the core product experience. Four lo-fi screens extend coverage into contract review, change orders, and contractor onboarding.

High Fidelity

1
Landing Page
Hero, problem statement, product preview, features, social proof. The front door homeowners and contractors walk through.
High Fidelity
2
Shared Reality Dashboard
The core product. Timeline, milestones, dependencies, budget tracking, activity feed. One source of truth for both sides.
High Fidelity
3
Daily Digest
Mobile-first, one screen, plain language. What you need to know today. Designed so homeowners never have to guess.
High Fidelity

Low Fidelity — Extended Coverage

Wireframe fidelity. Intentionally rough. These screens exist to stress-test edge cases: contract risk, pricing disputes, contractor adoption.

4
Contract Health Score
Score your contractor's agreement against 10,000 others. Plain-language concerns. Negotiation scripts included.
Lo-Fi
5
Change Order Review
Contractor submitted $1,850 for subfloor repair. Is it fair? What are your options? All the math, in monospace.
Lo-Fi
6
Contractor Invite
What Marcus sees when a homeowner invites him. Not surveillance — shared reality. "My clients stopped calling."
Lo-Fi
7
Pricing Page
Free for homeowners, always. Contractor tiers with annual discounts. FAQ. The model that works for both sides.
Lo-Fi

The Strategy

Vision & Product Direction

Where Groundwork is going, what it requires, and how the user experience was designed from the ground up.

V
Vision Document
$509B market, competitive gap analysis, business model, go-to-market. The investor narrative and strategic foundation.
Start here
B
Business Requirements
72 functional requirements, 4 personas, data model, integrations, and a defined MVP scope. The engineering blueprint.
Ready
R
Product Roadmap
3-year plan across 6 phases. Denver launch to national platform. Swimlanes, milestones, investment requirements.
Ready
●
UX Journey Map
Jonas Reyes vs. Diane Kowalski. Five phases, emotional arc, branching paths, pain points eliminated. Editorial magazine spread.
Featured

The Architecture

Technical Foundation

SvelteKit, Fly.io, Neon Postgres. Built for a two-person team that needs to move fast without technical debt piling up on day one.

!
Prerequisites & Decisions
10 decisions with options and tradeoffs. 4-service dependency budget. Accounts checklist. Docker-first, Postgres-for-everything. Read before anything else.
Read first
S
System Architecture
Component diagrams, API design, auth model, integration architecture, scaling strategy, and architectural decision records.
Ready
D
Data Model
Visual ERD, 10 tables with full DDL, indexes, row-level security policies, PII inventory, migration strategy. Production-grade Postgres.
Ready
I
Infrastructure Plan
Fly.io + Neon + Netlify + R2. CI/CD pipeline, cost projections ($25/mo launch → $230/mo at scale), disaster recovery runbooks.
Ready

The Business

Go-to-Market & Commercial Model

Free for homeowners, always. Contractor subscriptions from day one. Denver-first launch with a defined path to the first 100 users.

$
Payment Architecture
SaaS + future marketplace. Stripe Billing → Connect migration path. Pricing tiers, billing lifecycle, refund policy, tax compliance.
Ready
G
Go-to-Market Plan
Denver launch. 90-day timeline. First 100 users. 10 content pieces. Channel strategy with specific CAC estimates. $200/mo budget.
Ready
C
Competitive Positioning
2x2 positioning map. 7 competitors analyzed. "Why not X?" answered for each. Defensibility assessment. Incumbent response scenarios.
Ready
U
User Research Plan
Interview scripts for homeowners and contractors. Prototype walkthrough tasks. First 10 users plan. Denver-specific recruitment tactics.
Ready